The internet has surely allowed businesses to operate at their full potential taking charge of the ready market that platforms such as amazon and eBay provide. Marketing strategies have changed drastically from the traditional television ads and billboards to the more cost-effective mobile and online marketing strategies. As if that is not enough, other businesses are completely being run in online platforms with the focus being to maintain good customer relationships through the interactive media platforms.
In this article, we shall take a closer look at how one such online platform can be used by aspiring or struggling businessmen to achieve their business goals. Lately there have been an increasing number of businesses that are utilizing the amazon platform to pursue their ventures. This is because amazon allows retailers to market and sell their products to millions of people who visit the website in a day.
It is important to point out that amazon isn’t just an online retailer platform. Instead, it’s an e-commerce marketplace that brings together millions of customers and merchants from all over the world. To become a part of these merchants that are engaged in voluminous transactions on a daily basis, we feel that there are a couple of priors you need to have.
The following are the necessary prerequisites to be followed by businessmen who want their businesses to ride on the amazon marketing platform.
Preparing Your Business Information
The first hurdle that you will have to go through has to do with ensuring that your business information is in order and up to date. Amazon requires to have all the vital information of the sellers that use its platform on daily basis. As a newbie, you will have to create an account with the company where you will have to provide the following information:
• Your brand name
• Your legal business name
• A customer service email number
• A customer service phone number
• Your bank routing number
• The physical location of your operating premises, and
• Your bank account number.
Since the business will be purely run online, you will also need to provide amazon with your shipping arrangements including the rates, your courier, and the type of shipping services your customers should expect.
Preparing Your Product Information
Of interest to amazon will be the description of your products or services. This is mainly to ensure that there is no conflict of interest or that you don’t deal with products that go against the company’s principles. There are basically two things you need to specify with all of your products; the Universal Product Code and the stock keeping unit. The following should also be provided:
• The product name
• The product’s description
• Product specifications
• Product image
• Your preferred keywords or search terms, and
• The designation of the amazon category where your product fits.
o Finalize By Creating A Seller Account
Once you have performed the procedures above, all that remains is to submit your information and an account will be created for you. This will be a special amazon seller’s account that you can easily access and update. You can start reaping the benefits of amazon immediately your account has been open by posting the very first batch of your products.
In the next articles, I’ll gonna talk about how you can raise capital to buy your products with crowdfunding.