Starting And Running Your Business On Amazon

The internet has surely allowed businesses to operate at their full potential taking charge of the ready market that platforms such as amazon and eBay provide. Marketing strategies have changed drastically from the traditional television ads and billboards to the more cost-effective mobile and online marketing strategies. As if that is not enough, other businesses are completely being run in online platforms with the focus being to maintain good customer relationships through the interactive media platforms.
In this article, we shall take a closer look at how one such online platform can be used by aspiring or struggling businessmen to achieve their business goals. Lately there have been an increasing number of businesses that are utilizing the amazon platform to pursue their ventures. This is because amazon allows retailers to market and sell their products to millions of people who visit the website in a day.

It is important to point out that amazon isn’t just an online retailer platform. Instead, it’s an e-commerce marketplace that brings together millions of customers and merchants from all over the world. To become a part of these merchants that are engaged in voluminous transactions on a daily basis, we feel that there are a couple of priors you need to have.

The following are the necessary prerequisites to be followed by businessmen who want their businesses to ride on the amazon marketing platform.

Preparing Your Business Information

The first hurdle that you will have to go through has to do with ensuring that your business information is in order and up to date. Amazon requires to have all the vital information of the sellers that use its platform on daily basis. As a newbie, you will have to create an account with the company where you will have to provide the following information:

•    Your brand name

•    Your legal business name

•    A customer service email number

•    A customer service phone number

•    Your bank routing number

•    The physical location of your operating premises, and

•    Your bank account number.

Since the business will be purely run online, you will also need to provide amazon with your shipping arrangements including the rates, your courier, and the type of shipping services your customers should expect.

Preparing Your Product Information

Of interest to amazon will be the description of your products or services. This is mainly to ensure that there is no conflict of interest or that you don’t deal with products that go against the company’s principles. There are basically two things you need to specify with all of your products; the Universal Product Code and the stock keeping unit. The following should also be provided:

•    The product name

•    The product’s description

•    Product specifications

•    Product image

•    Your preferred keywords or search terms, and

•    The designation of the amazon category where your product fits.

o    Finalize By Creating A Seller Account

Once you have performed the procedures above, all that remains is to submit your information and an account will be created for you. This will be a special amazon seller’s account that you can easily access and update. You can start reaping the benefits of amazon immediately your account has been open by posting the very first batch of your products.

In the next articles, I’ll gonna talk about how you can raise capital to buy your products with crowdfunding.

All You Need To Know About Choosing The Most Effective Crowdfunding Platform

The 21st century is known as the technological era due to the increasing popularity of the internet and electronic gadgets.  Research has indicated that almost all aspects of entertainment and professional employment is now linked to the internet in some way.  Many individuals are finding that online employment is more convenient and as profitable as going out to work; in fact, in some cases, it can be more profitable than having an ‘outside job’.  Many businesses have started promoting their services via the internet and receive a great amount of consumer interest due to these websites; however, online promotion can be very complicated and costly.  Of course, it is possible to raise funds for different projects if necessary.  This can be done easily by utilizing a crowdfunding platform.  This article will provide information on what a crowdfunding platform is and the considerations to make when choosing a suitable platform.

What Is Crowdfunding?

Crowdfunding can be described as the raising of funds for a particular project or venture.  The amount is generally acquired from a large amount of people all offering monetary donations to the funding campaign.  Due to the popularity of this activity, there is a plethora of crowdfunding platforms from which to choose.  Each platform has a particular procedure to set up the campaign and it is important to be aware of these processes in order to have a successful venture.

What To Consider When Using A Crowdfunding Platform?

1. The Investors

As is mentioned above, a crowdfunding platform will raise funds for a particular project through monetary donations.  The donators can be individuals, businesses, or institutional investors and it is important to consider which investor will be targeted.  Each crowdfunding platform has a different procedure for investors with some allowing all types of investments and others sticking to a specific type of investor.  It should be noted that the type of investor will influence the success of the project.

2. The Fees

As can be imagined, the different crowdfunding platforms will present with different rates.  Furthermore, the price structures will be specific to the platform and the investors targeted.  A general price structure includes arrangement fees, administration fees, legal fees, transaction fees, and commission fees.  It is important to be aware of these prices to determine whether or not the platform choice is financially viable.

3. The Type Of Platform

There are two different types of online crowdfunding platforms and the difference is based on the method of advertisement.  Some platforms present with a static webpage which brings both businesses and investors together on that single page.  The more successful crowdfunding platforms, like Indiegogo fall into the second category and present with active interactions between the platform staff and the business person.  This is beneficial as the campaigner will receive both support and advice on their fundraising project.  It is important to be aware of this difference to choose the most appropriate platform for your specific needs.

Final Words On The Matter

As can be seen, there are numerous factors to consider when choosing a crowdfunding platform.  By using the information above you can make an informed decision on how to fundraise online.